Ep. 47 | Elisabeth Chambry (InsideHook): Growing Commerce Content Through Strategic Brand Partnerships
Description
Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Elizabeth Chambry, Director of Commerce at InsideHook, to explore the ever-evolving landscape of affiliate and performance marketing. Elizabeth shares her journey from her early days at Wirecutter—where she helped shape social strategy and syndication partnerships—to leading commerce and partnerships at InsideHook, a lifestyle publication known for its distinctive newsletters and unique editorial voice. She discusses InsideHook’s fresh approach to social channels, her experiences launching her own cannabis accessory brand, and how trends like AI and influencer marketing are shaping the industry’s future. Listen in for Elizabeth’s insights on building valuable partnerships, leveraging first-party data, and the growing opportunities for brands in today’s dynamic performance marketing ecosystem.
United States
